Why Founder Market Fit is important when building a SaaS

Everybody talks about product market fit, but have you thought about founder-market fit?

Founder-market fit is about how aligned you are with the market you’re building for. It's not just about having a good idea it’s about being the right person (or having the right team) to execute it.

A good example of Founder-Market Fit where the founder had a direct background in the industry is Vlad Magdalin, the founder of Webflow. Before starting Webflow, Vlad worked as a freelance web designer and developer. So he was able to experience firsthand the pain of creating websites for clients and to see their pain points. The process was often unexciting, required deep technical knowledge to get visually appealing sites. Vlad knew that non-technical users (like designers) had no way of doing this by themselves, So he saw an opportunity.

Given his background as a designer and his technical skills, it made him the perfect candidate to build webflow a tool that allowed people to create professional, Beautiful websites without coding. That’s how Webflow was born, a platform that connects the bridge between design and development.

A few examples:

• Slack: Stewart Butterfield was the target user, a team trying to collaborate better.

• Stripe: The Collison brothers understood developer pain points first-hand.

• HubSpot: Brian Halligan and Dharmesh Shah knew marketing inside out before building for it.

If you’re struggling to connect with your audience or product, ask:

• Do I deeply understand this problem?

• Would I trust myself to solve it if I were the customer?

• Do I have any prior experience in a relevant Field?

If you need to Further understand your SaaS idea Inside-out Pain Points, Market Saturation, Feature Gaps visit profiolio.com